Do you want to know the secret to having a music information website that is a success? There are several people that have asked this and attempted to find the answers. The fact that there are a lot of secrets is not a secret. Two of the big ones are SEO and online marketing, but these are the hints that are too often overlooked.
A good music information website would look the same across different types of browsers. Your website would be visited by users with different types of browsers. Therefore, it is extremely important that your site is compatible with as many browsers as possible. This is something that your web designer should ensure while testing the site.
If visitors are coming to your site for specific answers, make sure that the information is provided up front. Don't make them look too hard for the answers or information that they're seeking. Be honest about what you're offering and don't drive them away with unclear navigation.
Keep an open mind about online auction sites such as eBay. They may help you move old inventory and begin to brand your name. Shoppers online may not bid on your item but they will see the name and recognize it later. This brand recognition is important marketing for your company.
There are many companies out there that are always trying to get their name known. Look for ones that have "in the news" sections and write about it. Many companies like to link back to and blog about people who cover their activities. It's also important to make sure you write about a company that's related to your niche or else it will get people wondering why the article is even relevant to your site. All you have to do is search for Your Industry + "in the news" and you'll have a list of companies to choose from.
You want to know who comes to your site, how many there are, how often and from where. This will help tailor your marketing and promotion efforts, help you negotiate with advertisers, and possibly even affect the content you're writing! To get this information, use Google Analytics to keep track of your visits and demographics.
Even if you have a lot of important content, overusing bold is a big no no. Only the most important information should be in bold, otherwise the visitors will gloss over bold print as if it were regular. Titles and key words in bold will highlight your content effectively for your readers.
HTML editors do not have spell-checkers so you could end up having a music information website full of spelling mistakes. You should make sure to pass all the text through a spell-checker before publishing. You could go a step ahead and compile all your written stuff in a word processing software, spell-check it and then copy-paste into your website client.
A good music information website would look the same across different types of browsers. Your website would be visited by users with different types of browsers. Therefore, it is extremely important that your site is compatible with as many browsers as possible. This is something that your web designer should ensure while testing the site.
If visitors are coming to your site for specific answers, make sure that the information is provided up front. Don't make them look too hard for the answers or information that they're seeking. Be honest about what you're offering and don't drive them away with unclear navigation.
Keep an open mind about online auction sites such as eBay. They may help you move old inventory and begin to brand your name. Shoppers online may not bid on your item but they will see the name and recognize it later. This brand recognition is important marketing for your company.
There are many companies out there that are always trying to get their name known. Look for ones that have "in the news" sections and write about it. Many companies like to link back to and blog about people who cover their activities. It's also important to make sure you write about a company that's related to your niche or else it will get people wondering why the article is even relevant to your site. All you have to do is search for Your Industry + "in the news" and you'll have a list of companies to choose from.
You want to know who comes to your site, how many there are, how often and from where. This will help tailor your marketing and promotion efforts, help you negotiate with advertisers, and possibly even affect the content you're writing! To get this information, use Google Analytics to keep track of your visits and demographics.
Even if you have a lot of important content, overusing bold is a big no no. Only the most important information should be in bold, otherwise the visitors will gloss over bold print as if it were regular. Titles and key words in bold will highlight your content effectively for your readers.
HTML editors do not have spell-checkers so you could end up having a music information website full of spelling mistakes. You should make sure to pass all the text through a spell-checker before publishing. You could go a step ahead and compile all your written stuff in a word processing software, spell-check it and then copy-paste into your website client.
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