Graphic designers can also simultaneously be logo designers: it goes with the territory. As the business world expands, so does the need for good CI logo design. It constitutes clear branding and company identification. It is of the utmost importance as it says more than mere words. Image is important to stand out in the competitive crowd, and the perfect logo can speak volumes. Here are some helpful tips to speed up the process.
Basic design principles apply to work in this area. Once you have established the message this small design should convey, you start with the basics elements. Together they should add up to something with punch and pizazz. It's a competitive world out there and everything associated with business promotion should be tried. Logos tend to be symbolic and indirect, yet when known, they tend to speak volumes.
A corporate logo is the first entree to a business. It should have impact. It is what you see on letterhead or a web home page. It finds its way onto packaging and advertising. It takes some experimentation to avoid repeating the past, but it can be done with good graphic design skills and an eye for originality.
Simplicity is the first rule of the graphic arts. This is not the time for complexity and overly ornate design. The target market must perceive it in an instant whether on letterhead, a packing box, or a website. The same holds true for a digital or print ad. It has to have impact and clarity. Fonts and colors, and other design elements, fall into place when you heed this principle.
Color is not always used, but when it is, it can be one or more complementary hues. The trademark should work as well in black and white. Font takes priority in this case. The design is a compendium of art principles that are pared down to their essence. They must be used wisely. You would not use the same scheme for a child as for an older adult. You might see a distinction for men and women. Being appropriate to the target market is a key element in the design.
A good eye for size and proportion goes into a professional design. Balance is also an issue when the logo is on a web or letterhead page. Too big or too small will not do. It is not about what is looks like on the screen during the design phase, but how it appears in its final location.
Be wary of copying competitors' images. Don't even get close. You want a new distinctive look that is made to order. Survey popular related products if you must, but keep your work original and suitable for the client. What is it about the brand that you want to convey? Does it speak loud and clear?
A final tip is to coordinate the trademark created to the company tag line. They are used in press releases and as mottos on letterhead stationery and website home pages. It is a team effort in conveying brand image and great thought should be given to the perfect match. Brand identity is the name of the game with logo designers, so do your homework to understand clearly the role involved.
Basic design principles apply to work in this area. Once you have established the message this small design should convey, you start with the basics elements. Together they should add up to something with punch and pizazz. It's a competitive world out there and everything associated with business promotion should be tried. Logos tend to be symbolic and indirect, yet when known, they tend to speak volumes.
A corporate logo is the first entree to a business. It should have impact. It is what you see on letterhead or a web home page. It finds its way onto packaging and advertising. It takes some experimentation to avoid repeating the past, but it can be done with good graphic design skills and an eye for originality.
Simplicity is the first rule of the graphic arts. This is not the time for complexity and overly ornate design. The target market must perceive it in an instant whether on letterhead, a packing box, or a website. The same holds true for a digital or print ad. It has to have impact and clarity. Fonts and colors, and other design elements, fall into place when you heed this principle.
Color is not always used, but when it is, it can be one or more complementary hues. The trademark should work as well in black and white. Font takes priority in this case. The design is a compendium of art principles that are pared down to their essence. They must be used wisely. You would not use the same scheme for a child as for an older adult. You might see a distinction for men and women. Being appropriate to the target market is a key element in the design.
A good eye for size and proportion goes into a professional design. Balance is also an issue when the logo is on a web or letterhead page. Too big or too small will not do. It is not about what is looks like on the screen during the design phase, but how it appears in its final location.
Be wary of copying competitors' images. Don't even get close. You want a new distinctive look that is made to order. Survey popular related products if you must, but keep your work original and suitable for the client. What is it about the brand that you want to convey? Does it speak loud and clear?
A final tip is to coordinate the trademark created to the company tag line. They are used in press releases and as mottos on letterhead stationery and website home pages. It is a team effort in conveying brand image and great thought should be given to the perfect match. Brand identity is the name of the game with logo designers, so do your homework to understand clearly the role involved.
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