If Internet marketing companies desire to reach as many people as possible, certain methods must be taken into account. The implementation of video is one of the most crucial, seeing as how the content there is typically easier to digest in the long term. With this in mind, it's important to note that a program named "Promoted Video" has been put into effect by Twitter. For those who may not know what this entails, there are a number of specifics which businesses should focus on.
TechCrunch posted an article that spoke about Promoted Video, which was brought to the forefront courtesy of Twitter. It can be used, by various companies, in order to help their own video content become shared out. This was done through Twitter's own network, which is a point that should draw the attention of many Internet marketing companies. Promising tools along the lines of these should have the focus of various companies, fishbat included, and others may agree.
One can make the argument that this is similar to Twitter's Amplify program but what that service has done is focus on bigger companies we all recognize, from American Express to the NFL. Promoted Video, from what I have seen, is a much broader endeavor that seems to focus on a greater number of companies. This doesn't necessarily mean that bigger companies are the only ones that can use Promoted Video. To put it simply, possibilities are more open.
A particular perk that caught my eye, in regards to Promoted Video, is the Cost Per View - or CPV - model implemented by Twitter. For those not in the know, CPV means that advertisers pay only when a user has clicked on the video and played it. To me, it's a fair model and one that stands as strong, provided the correct logistics and proper coding is put into place. Nonetheless, it shows that Promoted Video is designed for legitimate user engagement; only those who draw in viewers, in theory, can maximize Promoted Video.
Is it possible that Promoted Video will be able to prove useful in the long term? In my view, it has the potential to do so because, as stated earlier, video content is amongst the easiest for audiences to digest. However, the videos created must be strong enough to stand on their own; Promoted Video can only do so much as it relates to success. Even still, I am confident that companies will take advantage of this system and, hopefully, see results of their own.
TechCrunch posted an article that spoke about Promoted Video, which was brought to the forefront courtesy of Twitter. It can be used, by various companies, in order to help their own video content become shared out. This was done through Twitter's own network, which is a point that should draw the attention of many Internet marketing companies. Promising tools along the lines of these should have the focus of various companies, fishbat included, and others may agree.
One can make the argument that this is similar to Twitter's Amplify program but what that service has done is focus on bigger companies we all recognize, from American Express to the NFL. Promoted Video, from what I have seen, is a much broader endeavor that seems to focus on a greater number of companies. This doesn't necessarily mean that bigger companies are the only ones that can use Promoted Video. To put it simply, possibilities are more open.
A particular perk that caught my eye, in regards to Promoted Video, is the Cost Per View - or CPV - model implemented by Twitter. For those not in the know, CPV means that advertisers pay only when a user has clicked on the video and played it. To me, it's a fair model and one that stands as strong, provided the correct logistics and proper coding is put into place. Nonetheless, it shows that Promoted Video is designed for legitimate user engagement; only those who draw in viewers, in theory, can maximize Promoted Video.
Is it possible that Promoted Video will be able to prove useful in the long term? In my view, it has the potential to do so because, as stated earlier, video content is amongst the easiest for audiences to digest. However, the videos created must be strong enough to stand on their own; Promoted Video can only do so much as it relates to success. Even still, I am confident that companies will take advantage of this system and, hopefully, see results of their own.
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