May 11, 2014

Contemporary Hip Hop Producers And Their New Role In Producing Music

By Jeff R. Bonneville


When one talks of Hip Hop, we can easily refer to controversy in the music industry. This is because the industry changes rapidly and good music productions are a thirst for many producers and rappers in general. Today a production company could be enjoying a good turn of events but in the next year this could be different. They are credited for ensuring the smooth flow of a company. This is the main reason as to why we are looking at the Hip Hop producers and their new role in producing music.

Producers are the key initiators of change or revolution in industry. The production sense and style with time changes. This is why the current makers are up and running in terms of beats production and general music production. Beats form an essential role in hip hop. They say that a good beat does not need too much lyrical prowess, the words will just flow. Most emcees dwell much on the beats as they have natural effect on the outcome of the song. Creators have now shifted from simple conformity to drivers of change.



The music creators act as a channel between the market and the studio. The market in this case is the Hip Hop fan who listens to this genre of beats. They are well informed about the industry in terms of what it wants and the quality it loves. This in turn is passed on to the studio. This is the main reason as to why rappers make platinum sales in their productions.

They comprehend and are the masterminds to when a rapper should release his or her song, the type and target group. All this play a huge role if this type of results wanted. A good song has to be carefully calculated from its release date and the time to last in market. If a rapper has a good song, then the producer needs to play the good role of being a planner for this particular artist. The most common mistake is to release a good song in the midst of another good song, this will lead to competition.

They literally pump sense in some songs. Rappers have the freewill to write whatever they want. This liberty does not extend to the producer though. They ought to clean the rot in some songs. They should drive the attention to the words and let the fan dwell more on how the rapper rides the beat. Not many people will enjoy listening to curse words all through but if the beat is good, we can dance and take what the rapper is saying lightly.

Producers have taken the center role in the industry in bringing out a variety of production in this industry. Over the years Dr. Dre, Timbaland and many other famous beat maestros have been on the top of the movement with a drive to have variety in market.

There are many new up and coming producers in the industry that are making waves online through creation and innovation. Lately, Ct Aletniq, hailing from Phoenix, AZ has been attributed for developing a new sound for the genre that has made him a sensational Hip Hop producer. His productions have a futuristic sound to them and many new rappers have been featured on them..

In general, quality music producers have to be good at not only music production but also know what the fans want to listen to. A good understanding of internet marketing is also essential in the music business if you want to grow your audience. The days of getting signed to a major label and letting them do all the marketing work are over. It is up to the music producers to market themselves these days.




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